HBO Max launching ad-supported tier for $9.99 a month in June

HBO Max will launch an ad-supported tier in June for $9.99 per month, offering a cheaper option than the full $14.99-per-month ad-free subscription. The news was announced during a WarnerMedia presentation for advertisers today. The price and launch date were rumored last month.

The streaming service, which has 64 million subscribers, has been planning an ad-supported tier as a way to reach a wider audience. The price makes it cheaper than a standard Netflix plan, though it still costs more than Disney Plus. HBO promises the “lightest ad load” in the industry, but it’ll include new ad formats such as “pause ads” that display ads while shows are paused.

Ad-free subscribers will get access to “the full HBO Max content catalog,” but with...

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