When Ford can make whole cars again, they may feature in-car advertising

Ford has developed a novel use of all the cameras their chipless, self-driving cars sitting in parking lots have: scanning the road for billboards and displaying cooperative ads on your car's handy touch screen.

Gizmodo:

Ford could potentially even work with advertising agencies, or the companies responsible for billboards, so that upcoming advertisements would be provided ahead of time to train the system so it could better recognize what it's seeing, and even provide customized URLs or additional content that loads as a result.