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May 18, 2021 11:02 am GMT

10 Things You Need To Know About Automation In Marketing

Automation is a word that gets thrown around quite a bit in the marketing world. But what does it actually mean? And how can you implement automation in your own business? For ten things you need to know about automation, see this article.

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Automation is a word that gets thrown around quite a bit in the marketing world. But what does it actually mean? And how can you implement automation in your own business? For ten things you need to know about automation, see this article.

1. What is automation?

Automation is the process of removing human beings from a repetitive or mundane task, which is then completed by a computer or robot. Often referred to as lights out production, automation is used in manufacturing, but it can be used in virtually any field.
The impact of automation on the global, traditional retail, and online eCommerce sectors is undeniable. There are numerous ways that companies are utilizing technology to make their businesses more efficient, with vision tracking, inventory control, and online services as the prime examples. It isnt uncommon for a small online retailer to generate tens of millions of dollars a year.
As we move forward into the future of the robot economy, and the adoption of these technologies by consumers becomes more and more common, companies need to be asking the question of how they can best place their businesses in the technological age. Simply put, how can companies automate their operations?
Silicon Valley has long been criticized for its role in perpetuating what is referred to as the man vs. machine dichotomy. This view is held by many in society, who share the belief that the machines will always out-work the human work force which is a disastrous idea for those of us who seek to operate in a more humane manner.
While its true that many advancements in technology have lowered the bar for what humans can achieve, the automation of manufacturing, in particular, has created tremendous value. Today, these technologies provide more jobs for humans, improve productivity, save lives, and lower costs for companies. It makes economic sense, and companies have started integrating them into their business models.
Simply put, knowing how to put your products in the warehouse or how to deliver them to the customer at the end of the day depends on a thriving robotics sector. Without this, logistics, food distribution, retail, and many other manufacturing sectors will be unable to function.

2. How can you use automation?

I love automation because it saves me from so much hassle. I love it so much I even wrote a book about it called The Power of Automation . Automation has been a huge part of my success as a blogger. Automation has also been a huge part of my business.I like to think about business using the 80/20 rule as a way of understanding what has worked in the past, and what similar campaigns can be made to work in the future.

Here are ten simple but important things automation does for me.
10 Benefits of Automation in Your Business
Here are some of the benefits automation has brought me:
More time to focus on other important things in my business
Extra time to manage other parts of the business such as social media posting, email etc.
Faster development on new projects and marketing efforts
greater creativity in all of my marketing efforts (both in terms of content and layout)
More budget for more projects

More time to focus on other important things in my business
It's the little things that make a difference. If your minutes per task piece of paper has changed quite a bit, you may find time to dedicate to more important items in your business. Likewise, if your daily rate has changed quite a bit, then you might want to reassess where automation can make a big difference in how you do business.
Extra time to focus on other parts of the business such as social media posting, email etc.
As the old clich goes, the difference between doing and making is the difference between making something valuable and not. Of course there will always be a need to manage social media, and email etc, but taking time on a regular basis to focus on them will only make a difference for you.

3. What are the benefits of automation?

We live in a world where automation is becoming the norm. Its no longer a luxury, it is the norm. Everything is becoming automated, from cars to coffee machines. Automation is the future of the workforce. Automation, for the most part, is a good thing.Under automation, we can use resources more efficiently, discover new areas to expand into, and take on new roles due to the roles changing.
However, let's talk a little more about what it means to automate a process. With automation, we are talking about elements of a process that no human can do on their own. Things like software maintenance, software updates, repetitive tasks are things that can be automated. So automation then could mean anything from automating a coffee machine to automating a customer support call.
Now, Im not going to try and convince you that software is going to replace you. In fact, you likely have a work ethic that is greater than mine. I just think the automation of certain processes can help reduce your workload, especially now that more people expect us to do things like identify a virus or fix an email. Without automation, humans still take up those roles and, therefore, jobs will need to be created to help take care of those repetitive tasks. That creates a whole host of new roles like customer support, sales, and support for customer support.
Another benefit of automation is the more efficient use of the resources you have. Generally, if you can automate something the cost is split between the human user and the machine. If there is a process that is covered by automation, then an almost 50/50 split can take place. All of the resources, time, and costs of setting up and running an automation tool are then being taken care of by the machine.
Want more? Check out the article I wrote on How to get started on automation in your business.

4. Are there any drawbacks to automation?

There are some drawbacks to automation. For example, the more automated your business becomes, the less human interaction youre going to have with your audience. The more automated your business becomes, the less human interaction youre going to have with your audience. Its all about balance.Another drawback to automation is that some aspects of customer service, like the human touch, depend on consistency. That tells you something. If you make your automated parts fail sometimes, then your business is going to have echo chambers where repetitive automation will help it get bad feedback from customers again and again. If your automation relies on a lot of approval processes constantly, then every customer interaction is going to require the approval of a human, and that becomes harder and harder as the business becomes more automated.
The good news is that to get your automation right, you need to know two things: size of your audience and social proof. These are factors that help a lot when automating your marketing. Here are some things that you can use to validate that an automation is going to work for your target audience.
One of the very first steps of your automation is picking out measurement tools. This is something you should probably start thinking about before anything else because if you automate something without any measurement, youre just going to have a big pile of money sitting in the bank instead of actual profits to be made or conversions to be had.
There are a handful of choices out there, the strategy that splits the difference for a wide audience of businesses is the Hubspot journey map. This gives a pretty clear overview of your current industry, competition, and the major driving factors for your business to make changes. They provide analytics on the accounts that are generating the most data and where you can optimize your marketing, content, and advertising to reach as many prospects as possible.

5. How can you overcome the drawbacks of automation?

Automation can make your life easier, but it can also take away some of the joy of the creative process. For example, instead of playing around with different colour schemes for a website header, you could just have an app that does it for you. The drawbacks of automation include:
In other words, automation is very convenient, but it also has its limits.
The question then is: What do you actually do with automation in your business?
We see it all the time in the marketing world. We have streamers like Adam Taggart on Fullscreen. What are their hard skills? Both are quite impressive. Adam shines when he has his own things to talk about or is leading a conversation about some topic. He also has a habit of bringing up what he has on his mind without filter. It pulls the information into focus and turns dull meetings into something entertaining. Technically, he might be a robot at heart a disembodied spirit channeling his thoughts. Nonetheless, he does an amazing job of keeping his audience engaged and interested.
Adam is a wizard at driving sales. To show just how good he is at this, I recorded a video about SEO and sent it out to my students. Adam reviewed it, commented, and then emailed me back with the link. I copied the video into an email and sent it to one of his clients. Two hours later, he wrote back and said that he thought it was brilliant!
Did you know that there are promo codes in Facebook Messenger right now worth 40% of your first order! Thats just one of many promo codes in the Messenger app! How did these promo codes get into your brand? Maybe you have a Messenger account, and if you sign in and need to solve a problem, you can use the app to ask for help. And when someone answers you, you can click a button to share that its you that the person is messaging and point them to your own messenger.

Automation makes Everything simple
Example- A Robot Cleans your house ,Dont have it?
link if you want one -

Irobot Amazon India - https://amzn.to/3bCNRwu

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I have provided my Followers a free Ebook in my last Post , do check it out and claim you copy


Original Link: https://dev.to/harshith/10-things-you-need-to-know-about-automation-in-marketing-nfk

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