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April 24, 2021 11:00 am GMT

New product placement may be digitally added to classic films

Product placement

Advertisements for new products can now be digitally inserted into classic films. This means there could suddenly be a Pepsi billboard in the train station in North By Northwest or a pair of Nikes in the shop window in Breakfast at Tiffany's. — Read the rest


Original Link: https://boingboing.net/2021/04/24/new-product-placement-may-be-digitally-added-to-classic-films.html?utm_source=rss&utm_medium=rss&utm_campaign=new-pr

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