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April 16, 2021 05:43 pm GMT

How to fail at marketing to Gen X

I read this about a mailing list started by someone from Gen Y who thinks they are offering Gen X something awesome but comes across more like a Hitchhiker's Guide to Gen X culture.

"There's still upwards of 60 to 80 million [members of Gen X] around the world, but they're not heavily marketed to," Putnam said.

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