Instagram will test letting users toggle public like counts on and off

Instagram will test giving people more control over where they see like counts on posts. The company announced a “small global test” that will present users with three options when it comes to the like count: choosing not to see like counts on anyone’s posts, turning them off for their own posts, or keeping the original experience. It also said it was “working on a similar experience” for Facebook, but it hasn’t clarified what that might look like.

This builds on an initial Instagram test that hid the public like count for certain users around the world. In that case, users didn’t have a choice about whether they saw the like count or not. Instagram told users at the time that it wanted people to “focus on the photos and videos you...

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