Best Buys new Beta program promises concierge tech support for $200 a year

Best Buy is piloting a new paid membership service that would provide exclusive perks, including concierge-style tech support and exclusive pricing. The subscription service, which will cost $200 a year or $180 if you have a Best Buy credit card, bears similarities with Amazon’s Prime subscription as Best Buy looks to expand its services outside the sale of consumer tech products.

The new membership, called Best Buy Beta, grants members access to a slew of benefits, including free standard shipping, unlimited Geek Squad technical support, exclusive member pricing, and a 60-day extended return window. Best Buy confirmed that Beta members will also have 24/7 access to a concierge team, which they can contact by phone, email, chat, or...

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