The startup trying to augment audio reality in public spaces

A startup called Spatial is unveiling its first suite of products today, focused on creating audio experiences that are immersive, interactive, and automatically generated. The products themselves are a little complicated to explain, but the result is simple: ambient and interactive audio for public spaces that’s easy to create and more dynamic than the usual tracks.

Although Spatial has a consumer offering, the most likely customers are going to be businesses. Think hotels that want a different audio experience in their lobby, theme parks that want to develop audio for their spaces faster, brand activations, or AR experiences (National Geographic is an investor). Think about how corny the canned audio at the zoo often is; Spatial wants...

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