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March 22, 2021 04:40 pm

Peak Design Says Amazon Ripped Off its Everyday Sling Bag

For years, merchants on Amazon have accused the company of ripping off their ideas and selling much cheaper versions under the Amazon Basics brand, but no one's made the case quite like Peak Design. From a report: In a YouTube video, the San Francisco-based bag designer points out the many similarities between its popular camera bag and Amazon's, both of which are called the Everyday Sling. They have similar shapes, aesthetics, and pockets, and even their logos are in the same place. A key difference, though, is that Peak Design's sling starts at $55, while Amazon's version currently sells for $21. The video then pretends to look in on the "crack team at the Amazon Basics department," wearing googly-eye glasses and marveling at Peak Design's sales before resolving to "Basic this bad boy." Of course, the two bags are not exactly the same. In the video, Peak Design calls out the areas where Amazon's version falls short -- plastic buckles instead of aluminum, cheaper zippers, floppy dividers -- while also pointing to its own bag's recycled materials, lifetime warranty, carbon neutrality, and "fairly paid factory workers." "If you're tired of supporting companies who innovate, and just not willing to pay for responsibly made products, don't," the video says, warning that "you'll get exactly what you pay for." Amazon did not respond to a request for comment.

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