Gucci designed virtual sneakers for hypebeasts in Roblox and VRChat

Gucci is diving into virtual luxury footwear with a new exclusively digital pair of sneakers called The Gucci Virtual 25 that can be “worn” in augmented reality (AR) or used in partnered apps like Roblox and VRChat. Surprisingly, the shoes are a lot less expensive than a typical Gucci piece: you can buy the Virtual 25s from Gucci’s app for $12.99, or $8.99 in the Wanna Kicks AR sneaker app.

The Gucci Virtual 25 sneakers are designed by Gucci creative director Alessandro Michele and feature a chunky, neon green and pink look that might not be for everyone. But they feel appropriately over-the-top for something that will never exist in real life. Like all Gucci clothing, the shoes also bear the iconic “GC” logo; in this case, it’s on the...

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