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March 17, 2021 05:12 pm
Original Link: https://www.theverge.com/tldr/2021/3/17/22336115/charmin-nft-toilet-paper-cryptoart-marketing
NFTs are in the toilet: Charmin is selling toilet paper-themed crypto art
Yes, the brands are truly at it again: Charmin is selling its own, toilet paper-themed NFTs, which, of course, it’s branding as NFTP (non-fungible toilet paper).
The NFTs even come with a “physical display,” in case you want to “hang your NFTP in your bathroom alongside your IRL rolls.” No, actually, I wouldn’t want to do that — especially if it’s a screen that’s showing one of the flashing, glitchy GIFs that switch between showing a roll of toilet paper and the brand’s bear mascots. That would just be distracting.
Charmin is only selling one NFT for each of its five designs, so they’re quite limited — just like real-life rolls of Charmin were a year ago. The one silver lining is that Charmin does say it’ll be donating the proceeds from...
Original Link: https://www.theverge.com/tldr/2021/3/17/22336115/charmin-nft-toilet-paper-cryptoart-marketing
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