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March 12, 2021 11:40 pm

MyPillow CEO Mike Lindell Is Trying To Launch a Social Media Site, and It's Already Resulted In a Legal Threat

An anonymous reader quotes a report from The Daily Beast: MyPillow founder and staunch Trump ally Mike Lindell plans to launch a social network of his own in the next few weeks, creating a haven for the kind of pro-Trump conspiracy theories that have been banned on more prominent social-media sites. On Lindell's "Vocl" social media platform, users will be free to claim that a supercomputer stole the election from Donald Trump, or that vaccines are a tool of the devil. Any new social media network faces serious challenges. But Vocl must grapple with a daunting problem before it even launches: a website called "Vocal," spelled with an "A," already exists. On Thursday, lawyers for Vocal's publicly traded parent company, Creatd, Inc., warned Lindell, in a letter reviewed by The Daily Beast, to change his social media network's name and surrender ownership of the Vocl.com domain name. If Lindell refuses to change the name, he could face a lawsuit. While Lindell has promised to turn Vocl into a "cross between Twitter and YouTube," Vocal is a publishing platform similar to Medium where writers can post and monetize articles. "It is clear that you are acting with bad faith and with intent to profit from Creatd's mark," the letter reads, claiming Lindell's Vocl would "tarnish" the Vocal brand. Creatd owns the trademark for using "Vocal" in a number of ways related to social networking, including creating "virtual communities" and "online networking services." Along with surrendering ownership of the Vocl.com domain name, Creatd wants Lindell to destroy any products with Vocl branding and never use the name again. "Creatd is prepared to take all steps necessary to protect Creatd's valuable intellectual property rights, without further notice to you," the letter reads. On Friday morning, the MyPillow CEO said: "It has nothing to do with their trademark. I haven't even launched yet. But it has nothing to do with us." He claims Vocl is also an acronym that stands for "Victory of Christ's Love." Early Friday afternoon, Lindell told The Daily Beast to say, "We looked into it, and we believe it would be confusing, so we are going to announce a different name and URL by Monday."

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