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March 12, 2021 08:07 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Is4raUrBUZQ/apple-podcasts-to-stop-using-subscribe
Apple Podcasts To Stop Using 'Subscribe'
A small change with a big impact: no more "subscribe: as podcasting moves to "follow." From a report: Apple Podcasts will no longer use the word "subscribe" in a few weeks. Listeners will be invited to "follow" their favourite podcasts instead. The new wording will be in iOS 14.5, which should be released later this month (and is available in beta). We expect Apple to communicate further with creators, and listeners, when this version of iOS is released. This seemingly small change could dramatically affect the industry. Tom Webster from Edison Research says 47% of people who don't currently listen to podcasts think that 'subscribing' to a podcast will cost money, describing it as a stone in the shoe of podcasting's growth run. He tells Podnews: "Today, Apple, Spotify, and YouTube are the three most widely used services to play podcasts, and now the word Subscribe means 'automatically download for free' in exactly none of them. Podcasters will have no choice but to adapt their language accordingly or risk confusing listeners."Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Is4raUrBUZQ/apple-podcasts-to-stop-using-subscribe
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