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March 11, 2021 10:00 pm

Netflix Tests Cracking Down On Password Sharing

Netflix is testing a new feature that could signal the start of an effort to crack down on password sharing. Hollywood Reporter reports: Spotted by GammaWire, some viewers attempting to use somebody else's account are now being stopped by a screen that says, "If you don't live with the owner of this account, you need your own account to keep watching." Netflix confirmed the new feature, which is getting a limited rollout at this time. "This test is designed to help ensure that people using Netflix accounts are authorized to do so," a Netflix spokesperson said. In order to continue watching, the viewer is given the option of either verifying their identity (with a texted or emailed code to the account's owner), or opting to "verify later," which gives the viewer an unspecified additional amount of time to continue watching and later confirm they are a valid account user. A source familiar with the tests said the extent of the rollout varies from country to country, but noted that one reason for the feature is a desire to help protect subscribers from security concerns that can arise from unauthorized use of their account.

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