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March 3, 2021 02:01 pm

Amazon Quietly Changed its App Icon After Some Unfavorable Comparisons

Amazon has quietly changed the design of its new app icon, replacing the blue ribbon on top that drew some unfavorable comparisons. From a report: Users of the Amazon Shopping app will now see a brown box that resembles a parcel with a blue strip that looks like packaging tape above the company's signature arrow in the shape of a smile. Amazon introduced the initial new icon in a handful of international markets in late January, but has now changed the design of the blue tape after some said it resembled a toothbrush-style mustache, similar to the one worn by Adolf Hitler. "I completely missed that amazon quietly tweaked its new icon to make it look... less like hitler," wrote Alex Hern, a technology editor for the Guardian, on Twitter. The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word "Amazon," but displays the company's smiling arrow logo more prominently. The blue tape looks like it's being torn off, as if opening the package.

Read more of this story at Slashdot.


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