Lyft reinvents calling a cab

Lyft is admitting that some part of traditional taxi services are worth emulating today by letting people in select Florida cities book Lyft rides with just a phone call. The new “Call A Lyft” feature should be “perfect for seniors and folks without access to the Lyft app,” says Lyft.

Calling 631-201-LYFT (631-201-5938) between 8AM-8PM ET on Monday through Friday will let a potential rider book a ride. Lyft says that it will tell riders the full price before confirming and send texts to track the ride once it’s paid for and booked. It should be familiar to anyone who’s ever called a cab, though Lyft notes drivers are not expected to offer assistance getting into a car and wheelchair accessible rides aren’t available at launch. Call A...

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