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February 24, 2021 02:09 pm GMT

(PR) HP to Acquire HyperX Gaming Peripherals Brand from Kingston, Which Retains Memory Business

HP Inc. today announced a definitive agreement to acquire HyperX, the gaming division of Kingston Technology Company. The acquisition supports HP's strategy to drive growth in its Personal Systems business, where gaming and peripherals are attractive segments. HyperX's award-winning product portfolio spans a range of gaming peripherals, including headsets, keyboards, mice, mouse pads, USB microphones, and console accessories.

"HyperX is a leader in peripherals whose technology is trusted by gamers around the world and we're thrilled to welcome their outstanding team to the HP family," said Enrique Lores, President and CEO, HP Inc. "We continue to advance our leadership in Personal Systems by modernizing compute experiences and expanding into valuable adjacencies. We see significant opportunities in the large and growing peripherals market, and the addition of HyperX to our portfolio will drive new sources of innovation and growth for our business."

PC gaming continues to be one of the most popular forms of video gaming, with the PC hardware industry anticipated to be worth $70 billion by 2023.1 The global peripherals market is expected to grow to $12.2 billion by 2024, with gaming peripherals representing a disproportionate share of this growth.

Original Link: https://www.techpowerup.com/278928/hp-to-acquire-hyperx-gaming-peripherals-brand-from-kingston-which-retains-memory-business

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