YouTube announces new 'applause' feature that allows users to pay creators directly

One of the best YouTube features for creators looking to get paid is the “Super Chat.”

According to the online video giant, YouTube will soon expand ways for YouTubers to monetize their content with its brand new “applause” feature.

Currently, viewers can give one-off payments to their favorite YouTubers, sort of like a tip to thank them for the content, via a Super Chat. The amount one can make from a Super Chat is not tied to how many people watch a video, as it is with advertisements. So it enables creators who have a small yet dedicated fanbase to earn a decent income.

The one issue with Super Chats is that it’s a feature that's available only on livestreams. If a creator often uploads pre-made, edited content like most YouTubers do, they cannot take advantage of the feature. Read more...