Apple launches an augmented reality app to promote For All Mankind on Apple TV Plus

Apple is gearing up for the release of For All Mankind season 2 on Apple TV Plus. It’s kicking things off with a new augmented reality app, For All Mankind: Time Capsule, that looks to fill in the gap between the two seasons using AR artifacts from the world of the show.

The app itself is a fun promotional gimmick to help promote the second season of one of Apple’s higher-profile original shows. It’s the broader strategy at play that’s interesting.

It’s no secret that Apple is interested in AR. The recurring AR demos at the last several iPhone and iPad product announcements, the addition of AR-focused LIDAR cameras on the latest iPad Pro and iPhone 12 Pro devices, and the persistent rumors of the company’s pending VR / AR...

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