3D audio could be the next big podcast trend

Companies looking to make a name in podcasting have mostly done so by spending lots of money on flashy names, big acquisitions, and valuable content libraries. But increasingly, the audio itself, and the recording techniques used to capture it, are becoming the selling point.

Today, iHeart Media announced that it’s investing in binaural audio, also known as 3D audio, which effectively places listeners in the room of a recording and makes them feel like it’s happening around them. Listening to a show in 3D audio sounds like you’re in the scene and hearing things exactly as you would in real life because the microphones are often shaped like a human head or a pair of ears. This means the sounds hit your ears as they would normally, a...

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