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January 28, 2021 12:45 am

Clash and Byte, Two of TikTok's Competitors, Are Merging

Yesterday, Clash announced it was acquiring Byte, a short-form video app launched by Vine cofounder Dom Hofmann. The announcement comes "at a time when TikTok itself now appears to be here to stay," reports CNN. From the report: Dubsmash, another TikTok competitor with a similar algorithmic feed serving up entertaining videos, was acquired last month by Reddit. Meanwhile, Adam Mosseri, the head of Instagram, which launched a TikTok clone called Reels days after then President Donald Trump said he would ban TikTok, recently admitted "TikTok is ahead." He also hinted at a need for Instagram to simplify or consolidate its video product offerings. Clash was one of the many competitors that seemed poised to benefit from TikTok's troubles. Like TikTok, Clash lets users upload short videos set to music and offers an algorithmic feed serving up content it thinks you'd like. Byte offers a similar experience, except with hidden follower counts and likes. [...] The Byte app will "continue to have the same great in-app experience" Clash said, but it will add new ways to monetize and other features. Clash said it's working on ways for its creators to earn money directly on the platform, including from viral videos and top fans giving payments on a regular basis, which it hopes will help it stand out in a crowded market.

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