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January 21, 2021 07:31 pm
Original Link: https://www.theverge.com/22242696/fortnite-predator-marketing-brands-cross-promotion
No brand is safe from Fortnite
Starting this week in Fortnite, you can have the Predator doing a Pelé victory dance while wielding TheGrefg’s gamepad pickaxe. On Thursday, a Faze Clan streamer played Fortnite with a Manchester City star while wearing Manchester City skins. The battle royale hit has long been known as a cross-promotional juggernaut, but developer Epic Games has recently taken things to a whole new level.
Just this season, which kicked off on December 2nd, Epic has added:
- Star Wars’ the Mandalorian and Baby Yoda
- God of War’s Kratos
- Halo’s Master Chief
- The Walking Dead’s Daryl Dixon and Michonne
A skin and cosmetics based on Spanish streamer David “TheGrefg” Martínez (whose reveal stream for the skin smashed Twitch records)- The Predator from the P...
Original Link: https://www.theverge.com/22242696/fortnite-predator-marketing-brands-cross-promotion
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