January 19, 2021 03:00 pm
Original Link: https://www.theverge.com/2021/1/19/22238570/joe-biden-inauguration-snapchat-filter-event
Biden plans Inauguration Day Snapchat lens alongside locked-down live event
With an ongoing pandemic and an unprecedented lockdown of the nation’s capital, Joe Biden’s inauguration will look different from those that came before it.
The Biden inaugural committee has already planned a week of extensive televised events — like live performances from Lady Gaga and Fall Out Boy — but to try to recreate the camaraderie of a live event, the team has also come up with a new way for supporters to participate virtually.
On Wednesday, Biden’s team will launch a Snapchat filter that transports users to the Capitol to participate from home. Once the inaugural filter is selected in the Snapchat reel, users can take a selfie in front of the Capitol as confetti falls from above. If users flip the camera around, they’ll be...
Original Link: https://www.theverge.com/2021/1/19/22238570/joe-biden-inauguration-snapchat-filter-event
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