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January 15, 2021 02:04 pm

Amazon Will Let Companies Build Voice Assistants on Alexa

Amazon.com is offering other companies the ability to use the building blocks of the Alexa digital assistant for their own automated versions, the latest effort to embed the company's voice software into other devices. From a report: Fiat Chrysler Automobiles NV will be the first to use Alexa Custom Assistant, relying on Amazon-built speech recognition and other software to power the automaker's in-car tools, Amazon said Friday in a statement. The retail and technology giant also invited other companies to customize the underlying Alexa system with their own wake word, voice and unique capabilities. Alexa is most closely associated with Echo smart speakers, but Amazon has been working to extend the software's reach, and fend off rivals like Apple and Alphabet's Google, by adding utility for tasks like home automation and the potentially lucrative and fiercely contested market for in-car software. Amazon, which lacks the massive base of captive smartphone users of its main rivals, has suggested voice assistants should be able to talk to one another. The company, like competitors, already offers for rent elements of the technology that powers its digital assistant, but Alexa Custom Assistant represents a more complete set of tools, Amazon said.

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