With the Samsung Galaxy S21, its time for Bixby to put up or shut up

Today, Samsung will unveil the Galaxy S21, Galaxy S21 Plus, and Galaxy S21 Ultra (I’ll take the Zune-inspired brown one thanks). It’s happening a couple months earlier than usual for the S line of phones, but otherwise the script will remain the same.

Here’s the script. Samsung will be the first major Android maker out of the gate with Qualcomm’s newest chips, this time with the Snapdragon 888. Samsung will use its unseemingly immense marketing budget and longstanding carrier relationships to ensure it will be seen as the default option if you want a premium Android phone — especially if you are making that purchase in a US carrier store.

Other parts of the script are not necessarily guaranteed but are safe bets. They will probably be...

Continue reading…