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January 6, 2021 12:50 am

Graphics Cards Are About To Get a Lot More Expensive, Asus Warns

Ever since Nvidia's GeForce RTX 30-series and AMD's Radeon RX 6000-series graphics cards launched last fall, the overwhelming demand and tight supply, exacerbated by a cryptocurrency boom, has caused prices for all graphics cards to go nuts. Brace yourself: It looks like it's about to get even worse. From a report: In the Asus DIY PC Facebook group, Asus technical marketing manager Juan Jose Guerrero III warned that prices for the company's components will increase in the new year. "We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards," Guerrero wrote, though he warned that "additional models" may also wind up receiving price increases as well. "Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change."

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