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December 23, 2020 06:05 pm

Facebook Says It's Standing Up Against Apple For Small Businesses. Some Of Its Employees Don't Believe It.

Last Tuesday, Facebook launched what it portrayed as a full-throated defense of small businesses. But while the $750 billion company's public relations effort has presented a united front with small businesses, some Facebook employees complained about what they called a self-serving campaign that bordered on hypocrisy, according to internal comments and audio of a presentation to workers that were obtained by BuzzFeed News. From a report: A change in Apple's iOS 14 mobile operating system -- which requires iPhone owners to opt in to allow companies to track them across other apps and websites -- hurts Facebook, some employees argued on the company's private message boards, and their employer was just using small businesses as a shield. "It feels like we are trying to justify doing a bad thing by hiding behind people with a sympathetic message," one engineer wrote in response to an internal post about the campaign from Dan Levy, Facebook's vice president for ads. "Aren't we worried that our stance protecting [small- and medium-sized businesses] will backfire as people see it as 'FB protecting their own business' instead?" read one top-voted question."People want 'privacy,'" read another. "FB objecting here will be viewed with cynicism. Did we know this would be bad PR, and decide to publish anyway?" "How do we pick a message that looks less self serving?" one employee asked.

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