Google and Nickelback really want you to look at your photographs

Nickelback has created a parody version of its own song “Photograph” for a new Google Photos ad, and it’s a lot more entertaining than you might suspect. In the ad, Nickelback lead singer Chad Kroeger mercilessly makes fun of himself, fully leaning into the “Photograph” meme and its usefulness in explaining all sorts of graphs and in illustrating framed copies of other memes, as Kroeger instructs viewers to “look at them” in his unmistakable, raspy voice.

The ad’s lyrics and photos touch on Kroeger’s “noodle hair” and his passion for photographing dessert. That it manages to both be a nice example of Google Photos’ features and a cute use of the old meme makes it worth a watch.

“Photograph” is 15 years old, and the meme connected to it...

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