Sources Contact Advanced Search Tutorials

An Interest In:

Web News this Week

Search Archive

Some of Our Sources

View All Sources

Help Webnuz

Referal links:

December 22, 2020 04:45 pm

Facebook's Small Advertisers Say They're Hurt by AI Lockouts

Small advertisers that rely on Facebook to spread marketing messages are up in arms over the social network's automated ad systems, complaining that inflexible account blocking tools and a lack of customer assistance are hurting business. From a report: One digital marketer, Chris Raines, was setting up an advertising campaign on Facebook last week when his account abruptly stopped working. Raines uses his account to manage ads for clients' Facebook Pages. Without it, he couldn't do his job. The lockout was a nuisance, but then Raines noticed something more concerning: A $3,000-per-day ad campaign that he'd set up for a client before his account was locked continued to run even though he could no longer manage it. Raines was spending his client's money without any way to control how. Raines tried to confirm his identity using Facebook's automated systems, but received an error message. Eventually, he called the advertiser and asked if they would make his wife an administrator to the company-owned Facebook Page. Using her account, he was finally able to log in and manage the Facebook ads, which includes adjusting details like who sees the ad and how much to spend. "The actual injury, especially for advertisers and marketers, is immense," said Raines, who runs a digital media company called Bullhorn Media. "Had I not had that workaround, my business would have went away."

Slashdot

Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..

More About this Source Visit Slashdot