December 21, 2020 08:37 pm
Original Link: https://www.theverge.com/2020/12/21/22193839/tmobile-5g-reliability-claims-verizon-competition-nad
T-Mobile wont claim it has a more reliable 5G network following ad board decision
T-Mobile has been asked to stop advertising its 5G network as more reliable than the competition by the National Advertising Review Board (NARB), which investigated T-Mobile’s claims made primarily in an ad featuring celebrity scientist Bill Nye after complaints from Verizon earlier this year.
But the NARB also says T-Mobile shouldn’t have to mention the speed of its network when broadly discussing coverage superiority in future ads. T-Mobile has said it will comply with the recommendation. But it cast the recommendations as a partial win in a statement saying it “appreciates that the panel agreed that T-Mobile can continue to advertise its superior 5G coverage without qualification.”
T-Mobile’s compliance is notable because telecom...
Original Link: https://www.theverge.com/2020/12/21/22193839/tmobile-5g-reliability-claims-verizon-competition-nad
Share this article:
Tweet
View Full Article
The Verge
The Verge is an ambitious multimedia effort founded in 2011More About this Source Visit The Verge