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Back in the infancy of Amazon, third party sellers were just a tiny facet of the company's growing eCommerce power. In fact, those small retailers affiliated with Amazon only accounted for 3% of their sales back in 1999.

Of course, the company's growth and the emergence of more FBA (Fulfilled by Amazon) businesses brought thousands of new sellers under the Amazon umbrella and their importance to the Amazon business model has expanded as well. — Read the rest