In the 1990s Pepsi ran a promotion in the Philippines that gave people the chance to win cash prizes if the three-digit number printed on the inside of a Pepsi bottle cap matched the number announced on national television. The campaign resulted in a massive increase in Pepsi sales, and it's estimated that half the people in the Philippines participated. — Read the rest
Original Link: https://boingboing.net/2020/12/15/video-about-pepsis-deadly-number-fever-campaign.html
