Streamings brightest stars are trying to build the next generation of gamers

Today, esports and entertainment organization FaZe Clan announces its new talent development program, FaZe Academy. It places a bunch of potential FaZe recruits into a bootcamp to get a shot at being a full-fledged member of the organization. It’s a long way from how the organization used to recruit in the beginning — which was by Twitter DM, says Darren Yan, VP of Talent at FaZe. The point of the Academy is to create lifelong FaZe members, and its first class will be announced in January.

It’s an interesting idea, not least because cultivating successive generations of talent ensures that organizations can stay relevant even after their original members have quit the scene. In that regard, the Academy is something of a legacy builder:...

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