Hinge is about to become The Bachelor

Hinge’s newest feature takes a cue from The Bachelor. In a new tab called Standouts, daters can preview potential matches’ responses to the dating app’s prompts and give anyone they’re interested in a “rose.” Users only receive one free rose per week, which refreshes on Sundays, so they’ll have to buy more to give them out.

One rose costs $3.99, six cost $19.99, and 12 go for $29.99. Tim MacGougan, the company’s chief product officer, says the higher price point is meant to encourage scarcity and deep intention behind receiving a rose. If someone is potentially paying $4 to send a rose, you might weigh their like more heavily when deciding whether to like them back. (Any likes sent with roses are automatically sent to the top of...

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