An Interest In:
Web News this Week
- March 1, 2024
- February 29, 2024
- February 28, 2024
- February 27, 2024
- February 26, 2024
- February 25, 2024
- February 24, 2024
December 7, 2020 01:07 pm
Original Link: https://www.theverge.com/2020/12/7/22158345/ikea-kills-catalog
Ikea ends publication of iconic printed catalog
After a 70-year run, Ikea is discontinuing the publication of its printed catalog.
Ikea’s decision comes as catalog readership is in decline and the company becomes increasingly more digital. After initially resisting online shopping, the company was forced to embrace it during the pandemic. Ikea says its online retail sales increased by 45 percent worldwide last year with ikea.com reporting four billion visits. The company has also improved its suite of apps to make discovering and buying products easier, while opening smaller stores located in city centers meant to reach people where they live.
At its peak in 2016, Ikea says that 200 million catalogs were distributed in 32...
Original Link: https://www.theverge.com/2020/12/7/22158345/ikea-kills-catalog
Share this article:
Tweet
View Full Article
The Verge
The Verge is an ambitious multimedia effort founded in 2011More About this Source Visit The Verge