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December 1, 2020 01:00 pm

Ossoff campaign turns to TikTok and Snapchat ahead of special election




Georgia Democratic Nominees For Senate Rev. Warnock And Ossoff Attend Rally In Jonesboro
Photo by Elijah Nouvelage/Getty Images



On Tuesday, the Democratic Senate campaign for Jon Ossoff plans to launch new accounts on TikTok and Snapchat as part of an effort to reach young voters in the last few weeks before the Georgia runoff election on January 5th.


The Ossoff campaign TikTok (@jon) account will use video and music trends on the popular platform to highlight the candidate’s policy positions and share voting information for voters in Georgia, according to the campaign. The Snapchat account will be used to share Ossoff’s life on the campaign trail as the special election season progresses.


On November 6th, after days of counting, a runoff election was called between Ossoff and incumbent Sen. David Perdue (R). Perdue received 49.8 percent of the vote to Ossoff’s...



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Original Link: https://www.theverge.com/2020/12/1/21754927/jon-ossoff-tiktok-snapchat-account-influencer-marketing

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