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November 23, 2020 04:01 pm GMT

Cure Hydration raises $2.6M for its healthy sports drink alternative

Cure Hydration is announcing that it has raised $2.6 million in seed funding as it brings a healthier approach to the sports beverage market. Founder and CEO Lauren Picasso, whose past roles include serving as director of marketing at Jet.com, told me that she became interested in the market after training for a triathlon; she’d […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x1seRyYtxGM/

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