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November 17, 2020 04:40 pm GMT

Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation

Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier to customize the messages and produce better results. Investors apparently agree, awarding the company a $200 million Series C on a hefty $4.15 billion valuation […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VaV6jVYK-G0/

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