Twitch is testing multiplayer ads that creators can use to make money

Today, Twitch is rolling out something it’s calling “multiplayer ads” in closed beta. They’re ads triggered by streamers that all viewers watch. (Currently, ads shown to viewers are targeted; these are not.) After one of these ads plays, creators can run a poll for their viewers that awards the streamer bits depending on how many viewers participate.

“In true Twitch spirit – we want our creators and fans to have the opportunity to experience everything together, and support their favorite creators along the way,” wrote a Twitch spokesperson in an email.

Twitch has been tinkering with its ads a lot this year. Between September and November alone, the company has gone from testing unskippable midroll ads to breaking ad-blockers.

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