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November 16, 2020 10:10 pm

The World Is Watching More Anime -- and Streaming Services Are Buying

An anonymous reader shares a report: The pandemic is helping Japan's demon slayers, monsters and robots make the leap to the global market. Animated video in the Japanese style -- aka anime -- has long been a niche taste for fans in the U.S. and elsewhere, and some anime films such as those by Hayao Miyazaki have become mainstream hits. Now, with the pandemic putting a premium on escapist video content, the business is getting hotter. Streaming services such as Netflix and Amazon Prime are scouring the globe for fresh content, from documentaries to calming videos, and anime has an advantage over live-action content because it doesn't require actors and crew to expose themselves to virus contagion. With the latest anime hit bringing in hundreds of millions of dollars in Japan, industry players say the next year is likely to bring more deals and more content for the U.S. "I used to have the sense that the anime category was spreading widely around the world, but what we're seeing these days is a big leap beyond that," said Taiki Sakurai, Netflix's chief anime producer. "The global anime fan base is expanding rapidly." Last month, Netflix said it had 16 projects in the works at its Tokyo-based anime production hub, including "Godzilla" and "Transformers" titles, with plans for global distribution that it said were pushed forward by the evidence of higher demand. Netflix, which hired a creative team dedicated to anime production in Tokyo four years ago, said more than 100 million households around the world watched at least one anime title on the streaming site in the year to September 2020, growing by 50% from a year earlier. Anime titles have appeared in the top-10 list in nearly 100 countries this year, it said. Amazon Prime also features a wealth of anime titles. The financial reports of Tokyo-based Toei Animation, the studio responsible for anime such as the "Dragon Ball" and "Sailor Moon" franchises, give a glimpse into how the industry is changing. Four years ago, revenue received from outside Japan accounted for one-third of Toei Animation's overall revenue. The overseas portion rose to half of the total in the year ended this past March, and overseas revenue more than doubled to the equivalent of $243 million, with "Dragon Ball" programs available on streaming services such as Hulu in the U.S. In the most recent six months, overseas sales rose to nearly three-fifths of the total.

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