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November 12, 2020 02:04 pm

Trump Eyes Digital Media Empire To Take on Fox News

Mike Allen, reporting for Axios: President Trump has told friends he wants to start a digital media company to clobber Fox News and undermine the conservative-friendly network, sources tell Axios. The state of play: Some Trump advisers think Fox News made a mistake with an early call (seconded by AP) of President-elect Biden's win in Arizona. [...] Here's Trump's plan, according to the source: There's been lots of speculation about Trump starting a cable channel. But getting carried on cable systems would be expensive and time-consuming. Instead, Trump is considering a digital media channel that would stream online, which would be cheaper and quicker to start. Trump's digital offering would likely charge a monthly fee to MAGA fans. Many are Fox News viewers, and he'd aim to replace the network -- and the $5.99-a-month Fox Nation streaming service, which has an 85% conversion rate from free trials to paid subscribers -- as their top destination. Trump's database of email and cellphone contacts would be a huge head start. Trump's lists are among the most valuable in politics -- especially his extensive database of cellphone numbers for text messages.

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