California poised to establish a new privacy regulator with ballot measure win

California’s already tough privacy law is about to get a lot stronger as voters are expected to approve a ballot initiative expanding much of what the law covers this week. If approved, Proposition 24 would expand California’s privacy law to cover more sensitive data sets and establish a new state agency in charge of enforcing these rules for consumers. The result will be a higher standard for privacy in California and a powerful new state agency to take on tech companies.

As of press time, Proposition 24 is leading with 56 percent of the vote, as reported by The Sacramento Bee. Only about 65 percent of the vote has been tallied, but poll watchers expect the measure to clear based on the early returns.

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