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October 30, 2020 02:00 pm GMT

Illinois is taking a data-driven approach to its mask-wearing ad campaign

Heres an example of ad targeting thats actually good for public health: In a campaign encouraging people to wear masks, the Illinois state government has been focusing its digital ad dollars on the counties with highest COVID risk. To achieve this, the governments been working with Civis Analytics, the data science company founded by Dan […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PutJOPMuZjY/

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