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October 30, 2020 01:30 am

Facebook Is Losing Users In the US and Canada

User growth in the United States in Canada -- the company's most lucrative ad market -- has declined, Facebook reported as part of its third-quarter earnings. Engadget reports: The company now has 196 million users in North America, down slightly from 198 million last quarter. In a statement, the company said the decrease was expected, and could continue through the end of the year. "As expected, in the third quarter of 2020, we saw Facebook DAUs and MAUs in the US & Canada decline slightly from the second quarter 2020 levels which were elevated due to the impact of the COVID-19 pandemic," Facebook wrote in a press release. "In the fourth quarter of 2020, we expect this trend to continue and that the number of DAUs and MAUs in the US & Canada will be flat or slightly down compared to the third quarter of 2020." The company had previously reported a large surge in growth at the start of the year due to widespread coronavirus lockdowns. Facebook isn't seeing the same slowdown everywhere, though, and the social network is continuing to add new users in Asia and its "rest of world" markets. The company also continued to tout its "family of apps" metrics, which combines Facebook, Instagram, WhatsApp and Messenger. That number rose to 2.54 billion "daily active people" in September, according to the company. The slowdown also doesn't seem to have affected Facebook's revenue, which was up to $21.4 billion for the quarter, an increase of 22 percent from last year and better than analyst expectations for the company.

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