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October 23, 2020 06:31 pm GMT
Original Link: https://www.technologyreview.com/2020/10/23/1011119/the-weirdly-specific-filters-campaigns-are-using-to-micro-target-you/
The weirdly specific filters campaigns are using to micro-target you
The news: The NYU Ad Observatory released new data this week about the inputs the Trump and Biden campaigns are using to target audiences for ads on Facebook. Its a jumble of broad and specific characteristics ranging from the extremely wide (any users between the ages of 18-65) to particular traits (people with an interest…Original Link: https://www.technologyreview.com/2020/10/23/1011119/the-weirdly-specific-filters-campaigns-are-using-to-micro-target-you/
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