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October 14, 2020 05:24 pm GMT

Google Analytics update uses machine learning to surface more critical customer data

If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google sees this the same thing as everyone else, and today it introduced updates to Google Analytics to help companies understand their customers […]

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