Amazon's new eco-friendly boxes offer an augmented reality experience

Amazon is celebrating Halloween and showing off its eco-conscious efforts at the same time this year. 

Between now and Oct. 31, your Amazon packages will look a little different than usual. The eco-friendly boxes use less material than previous boxes and feature a large white pumpkin on the side, where customers can draw whatever design they desire and then see it come to life via the company’s augmented reality tech. 

To do that, customers will need to download Amazon’s AR app and scan the QR code on the box with their phone camera. Once the code is scanned, an animated recreation of the drawing will come to life on screen, similar to Snapchat’s popular AR filters. Read more...