Amazon is trying to crack down on fraudulent reviews. Theyre thriving in Facebook groups.

The halloween cat collar (three pack, adjustable strap, ghost pendant and bell) has conspicuously rave reviews on Amazon. “Three for $10 is a steal!” reads one. “They seem to be made of quality material and the clasps don’t break away as easily as some other ones.”

The review, like many on the e-commerce platform, is fake. It was written by Jason Wawiernia, a search engine optimization specialist in Michigan. After he left his glowing assessment of the product, Wawiernia received a refund through PayPal, in direct violation of Amazon’s policies governing ratings and reviews.

Amazon banned incentivized reviews in 2016, but it’s still a rampant problem on the platform. On September 4th, a Financial Times investigation revealed nine of...

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