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October 2, 2020 02:44 pm

Amazon Remasters Streaming Tracks in Effort To Woo Subscribers

Amazon has teamed up with Universal Music and Warner Music to remaster thousands of popular streaming tracks to better-than-CD audio quality [Editor's note: the link may be paywalleddd; alternative source], as the music industry tries to lure listeners to pricier subscriptions. From a report: In addition to a standard $10 a month streaming service comparable to Spotify, Amazon offers a high-definition option that delivers songs to smartphones at CD sound quality or better. This service costs $15 a month, or $13 a month for members of its Prime shipping programme. The ecommerce group has spent the past year working to boost its pricier streaming service with albums from stars including Lady Gaga, Nirvana, Ariana Grande and Bob Marley in what it calls "ultra high-definition." To do so, Universal Music went back to the original recordings of albums such as Diana Ross and Marvin Gaye's Diana & Marvin and worked with sound engineers to remaster them. Amazon says the audio will "reveal nuances that were once flattened in files compressed for digital streaming or CD manufacturing." The move comes as the inflow of cash from music streaming has slowed over the past year as the market matures

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