Amazons $4.99-a-month personal shopper service is now available for men

Amazon is expanding its personal shopping service to cover men’s fashion. For $4.99 a month, Amazon Prime members can be sent monthly packs of personalized clothes that match their style and budget based on an introductory survey. They can choose eight items to be shipped to their home for free, with a seven-day try-on period and free returns.

The service, dubbed Personal Shopper by Prime Wardrobe, originally launched for women’s fashion in July last year. It’s Amazon’s answer to Stitch Fix, one of the leaders in online personal shopping. Rather than a monthly subscription, Stitch Fix charges a $20 “styling fee” whenever users request a new package of clothing (the frequency of which depends on the customer). This $20 payment is then...

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